Light Management | Propelling exceptional athletes and celebrities across a wide range of industries

Who We Are

Marco Fontanesi, founder and CEO of Light Management, has established himself as a respected professional in athlets&talent management, corporate entertainment and event strategy. Over the years, Light Management has built a strong reputation for delivering high-profile projects that connect brands, athletes, and celebrities in meaningful and impactful ways.

“At the core of our mission is a deep understanding of identity building and value creation. We work closely with athletes, brands and organizations to shape authentic narratives, strengthen market presence, and unlock new opportunities across sports, entertainment, and corporate environments,” says Marco Fontanesi.

Marco has played a key role in this journey. Prior to founding Light Management, he spent 10 years at the globally renowned sports marketing agency IMG (International Management Group), where he was involved in the management of some of the most iconic athletes in winter sports history, including Olympic champions Alberto Tomba and Deborah Compagnoni, and also contributed to the organization of major international sporting events, including FIS Alpine Ski World Cup Races, the Alpine World Ski Championships, the Italian Open Golf and the Italian Open Tennis in Rome.

Marco Fontanesi
Founder & CEO

The “WIN - WIN” Approach

Creating Add Value

We maximize our talents’ media exposure, aspirational values, image, and notoriety by creating communication strategies with selected partner companies.

In doing so we ensure long-lasting relationships, guaranteeing an effective return of investment for all parties involved.

Analyzing

We constantly monitor the communication of target brands that could associate their brand values and image with the aspirational values of sports and the talents that represent them.

Recruiting

We present communication strategies and ‘through the line’ engagement activities that allow companies to assess/activate endorsement with talents in order to guarantee a unique and differentiated brand experience.